Periscope Marks 1st Birthday with 200 Million Broadcasts
Periscope, the live video service owned by embattled Twitter, is celebrating a year of life by announcing to the world that in the past 12 months people all over the world have used it to broadcast 200 million live feeds of what they’re up to.
Such is the popularity of the livestreaming app, Periscope says, that the equivalent of 110 years of live video is viewed daily on Android and iOS devices such as smartphones and tablet computers.
Twitter, which is currently celebrating its own birthday – 10 turbulent years in existence, as it struggles to gain people’s interest and finally turn a profit – bought Periscope in 2015, after the start-up had been running in beta for a year with the aid of some $1.5 million in venture capital funding. The micro-messaging social network is believed to have paid in the region of $86 million for the video-streaming service, at a time when Meerkat was then the major provider of live video.
Not any more. Since then Meerkat has given up on livestreaming, unable to compete with what it lamented as the “distribution advantages” of Twitter and Periscope. Just months after officially launching, last March, Periscope said it had more than 10 million accounts and 1.85 million daily active users. By the end of 2015 it was declared the iPhone App of the Year by Apple.
So how much revenue has Periscope brought in for its parent? None, and nor is it expected to. Instead, Periscope’s mission – apart from connecting people all over the world with live video feeds – is to attract users to Twitter, where ads are displayed and cash generated.
Periscope is now available in 25 languages and among its biggest user bases are people in the United States, Brazil and Turkey. Women make up around 29% of URLs posted on the service, and 15% of leading brands are now regularly using it as part of their marketing mix.
A lot has happened for a small service with just a few dozen employees in a year, to do what it says “may sound crazy, but we wanted to build the closest thing to teleportation.”
That’s something worth looking at…