Goodbye Share Counts, Hello Uproar
For many businesses, Twitter is an exceptional platform for ensuring the productive sharing of news articles, product launches, sales information, celebrity news, high-profile events, and much more. Twitter allows for users to view, share, and ultimately give information a virtual ‘seal of approval’ by allowing it on to their own feed for their followers to see.
For businesses who rely on sharing to promote their services, the decision by Twitter to remove the share count has been met with outrage, and statistics have already shown a reduction in shares since its implementation. Shareaholic, a dedicated ‘amplification’ tool, has seen shares drop by over 11% since the changes have been put in place. Many users of the popular social media platform believe that much of the power of sharing works through peer approval, and seeing a visual representation of how many people are in agreement with a product or topic can encourage users to take a look for themselves.
Twitter introduced the changes on 20th November, citing numerous reasons as to why the share count has been chosen for removal. Among the many changes being made at Twitter HQ, the Twitter platform is being moved from the ‘Cassandra’ system to ‘Manhattan’, meaning that the transference of information comes with a hefty price tag and some information has had to be cut in the move.
Creating accumulative figures on shares is almost impossible when changing systems and would mean a huge amount of money being put into the system to pull the large amount of data that goes into the process. As well as this, Twitter feels that the share count is not a true measure of performance, and therefore its relevance is questionable.
Controversially and in an interesting juxtaposition to the previous reasoning, Twitter may not display share counts for free anymore, but this date is available via its data service Gnip for a fee. Prices for this service are tailored to each client but estimations vary from $300 to $50,000 per month.
Do you foresee the loss of share counts having a negative impact on your Twitter experience? Let us know your opinion!